Aurora Downtown serves as the steward for the downtown district, outlined by Special Service Area (SSA) One. Directed by a Board of Directors, this 501(c)(4) entity is dedicated to enhancing, revitalizing, and promoting the economic growth of the downtown area. Its mission is to transform downtown Aurora into a top destination for commerce, embracing the arts, culture, entertainment, dining, shopping, residential life, and business opportunities.

Mission

“We are positively charged with growing downtown Aurora and sharing the depth of its offerings and boundless potential.”

·       As the downtown nonprofit organization formed to support property owners, business owners, partnering organizations, and community members, we give compelling reasons to visit, return, stay and fall in love with downtown Aurora: vibrant energy, diverse businesses, storied history, grand architecture, boundless potential, and an edgy individuality that makes us unapologetically us.

·       For business owners, this means exploring their goals, increasing pedestrian traffic, providing support and resources to maximize revenue, and sharing their stories.

·       For property owners, this means raising awareness, inviting them to be part of the downtown transformation, and creating a happy place for tenants.

·       For government and partnering organizations, this means Shared Stewardship so we work across differences to create an impact.

·       For community members, this means welcoming them to a “real” downtown through remarkable experiences, a beautiful and safe downtown, and easy-to-find digital content.

Vision

We envision a thriving downtown where entrepreneurs grow dreams, people feel comfortable being themselves, and culture and historical preservation are revered. We are a real downtown that is unapologetically local.

Values

Be Bold. One City, Open To All. Honor Our History. Reimagine Local. Create Real Impact.