Here’s an exciting update for our Aurora Downtown rebranding. Step into our world as we share the initial reveal. Whether in B-to-B or B-to-C worlds, we all have experienced from time to time that brands get tired, lose their appeal, or even get stale – this goes for products, services, and also places. Over the past few months, we’ve conducted market research, interviewed our constituents and customers, and took a deep dive into our history, where we are currently, and what’s on the horizon.

Join us on our journey as we continue to write the next chapter in our story. From humble beginnings over 187 years ago to our exciting future, our story is full of evolution, dedication, and passion.
 
Aurora Downtown. We are bold. We are one city, open to all. We honor our history, yet we don’t live in the past. We reimagine what is local, and we create real impact for our residents, businesses, property owners, and community.

Aurora Awaits You. We’re open for business.